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Digital Marketing Roundtable Highlights That Social Networks Are at a Crossroads Which Could Threaten Growth LONDON - The latest edition of the Knexus Digital Marketing Conversations podcast was released this week, focusing on the emerging issues in digital marketing and the wider online community. This week's panel consists of Katy Howell, the MD of online PR agency immediate future, Eliza Dashwood from search agency Ambergreen and Justin Rees of online lead generation specialists Lead Point, hosted as ever by Graeme Foux, CEO of Knexus Digital. The discussion highlighted the sensitive nature of the monetization of social media and the continuing emergence of cloud computing. "This week's podcast covers a number of hot topics in digital marketing at the moment," says Graeme Foux, host of the podcast. "Getting three distinct viewpoints from distinguished professionals on things like Facebook privacy , brands being charged to use Twitter and the effects the r...

Alloy Media + Marketing Launches TEEN.com 'TV' - A Youth Focused Premium Video Entertainment Network NEW YORK, Feb. 27, 2009 (GLOBE NEWSWIRE) -- Alloy Media + Marketing (Nasdaq:ALOY), a leading provider of youth-focused innovative media, today announced the launch of TEEN.com "TV" (www.teen.com), a premium digital entertainment network delivering original, short-form video programming tailored expressly for the youth audience. TEEN.com "TV" builds off of Alloy's successful launch of the TEEN.com Network, the youth-focused media content and advertising network ranked by comScore(1) as the #1 online community for teens. Overall, the TEEN.com Network audience comprises over 20 million users(2), representing a major segment of the coveted and perpetually-connected millennial market. "TEEN.com "TV" marks a significant expansion of our youth network," commented Jamie Elden, Vice President, Digital and Branded Entertainment for Alloy Media +...

David Kaplan paidContent.org Thursday, February 26, 2009; 10:07 AM Despite all the predictions last year about online advertising's solidity in the face of recession, the new thinking is that it will remain positive as other ad categories rack up declines. BernsteinResearch's Jeff Lindsay's call that global online ad spend will grow only 5.9 percent?4.1 percent in the U.S. and 7.2 percent overseas?is slightly more optimistic than the recent spate of downward revisions by other analysts. Earlier this week, Veronis Suhler said it expected web ad dollars to rise only 4.9 percent over 2008, on a total ad spend slide of -0.4 percent and yesterday, IDC said (sub req.) indicated that it would probably halve its previous 10 percent growth forecast for online ads when it releases its full 2009 outlook in next month. Still, analysts like UBS' Matthieu Coppet have issued more dire prospects for online revenues this year, as calling for a 1.4 percent rise over last year. ...

As part of its effort to make its core revenue engine more powerful, Yahoo introduced new ad targeting features Tuesday, including the ability to select advertisements based on what a person has searched for. The technology, called search retargeting, is one of three new features designed to tailor ads based on user behavior. The other two are enhanced retargeting, which lets advertisers tune ads according to what users have done on the advertisers' Web sites, and enhanced targeting for search, which lets advertisers adjust ads shown next to search results according to user age and other factors. Yahoo has argued that it's a stronger company when able to serve both online ad formats, the search ads next to search results and the "display" ads such as graphics and videos. Indeed, as evidence of its hybrid philosophy, it's begun testing display ads next to search results , something rival Google doesn't do. Continue Reading

Yesterday, Yahoo announced new ad solutions for advertisers to better target and reach potential customers. I wrote about the news at Search Engine Land, but let me sum it up here quickly. Yahoo is offering three new offerings: Search Retargeting , which gives advertisers the ability to target display advertising based on user search activities; Enhanced Retargeting , which allows advertisers to deliver dynamically generated display ads across the Yahoo! network based on user activity on an advertiser's site; and Enhanced Targeting capabilities for search advertising, including ad scheduling and demographic targeting within search. Advertisers can use search data to target display ads to them on other properties. This is in the realm of merging search ads with behavioral ads. Plus, Yahoo will be joining Google and Microsoft in giving marketers the ability to target search ads based on time of day (day parting) and using demographic data such as gender, age, income and s...