Alloy Media + Marketing Launches TEEN.com

Alloy Media + Marketing Launches TEEN.com 'TV' - A Youth Focused Premium Video Entertainment Network

NEW YORK, Feb. 27, 2009 (GLOBE NEWSWIRE) -- Alloy Media + Marketing (Nasdaq:ALOY), a leading provider of youth-focused innovative media, today announced the launch of TEEN.com "TV" (www.teen.com), a premium digital entertainment network delivering original, short-form video programming tailored expressly for the youth audience. TEEN.com "TV" builds off of Alloy's successful launch of the TEEN.com Network, the youth-focused media content and advertising network ranked by comScore(1) as the #1 online community for teens. Overall, the TEEN.com Network audience comprises over 20 million users(2), representing a major segment of the coveted and perpetually-connected millennial market.

"TEEN.com "TV" marks a significant expansion of our youth network," commented Jamie Elden, Vice President, Digital and Branded Entertainment for Alloy Media + Marketing. "Alloy continues to build widely populated environments that appeal to the evolving preferences of teens, while also offering marketers highly targeted and effective channels to connect with that audience. Our early roll-out of the TEEN.com "TV" video platform resulted in tremendous traffic gains during the past six months, proving our audience's instant affinity for the network's high-quality and entertaining content. We are thrilled to now expand the channel by offering enticing programming made for the youth audience, with significant advertising opportunities incorporated within original scripted content."

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