Skip to main content

Advertisers Are Excited For Yahoo's New Online Ad Tools

By Professional Blogger India

Yesterday, Yahoo announced new ad solutions for advertisers to better target and reach potential customers. I wrote about the news at Search Engine Land, but let me sum it up here quickly.

Yahoo is offering three new offerings:

  • Search Retargeting, which gives advertisers the ability to target display advertising based on user search activities;
  • Enhanced Retargeting, which allows advertisers to deliver dynamically generated display ads across the Yahoo! network based on user activity on an advertiser's site; and
  • Enhanced Targeting capabilities for search advertising, including ad scheduling and demographic targeting within search.

Advertisers can use search data to target display ads to them on other properties. This is in the realm of merging search ads with behavioral ads. Plus, Yahoo will be joining Google and Microsoft in giving marketers the ability to target search ads based on time of day (day parting) and using demographic data such as gender, age, income and so on.

To my surprise, the discussion around this news at WebmasterWorld is mostly positive. I would have thought that marketers would be skeptical and a bit sarcastic in their discussion about the new offerings. But I was wrong, marketers seem excited about the news.

Source From: seroundtable.com

Labels:

Popular posts from this blog

Affiliate Internet Marketing Program

By Professional Blogger India
What is Affiliate Marketing Affiliate Marketing is a way of promoting online business through affiliate programs and advertising that pay the affiliate (or publisher) a type of commission based on the amount of business their website brings the merchant company. It’s a form of revenue sharing or commission based advertising. The term “affiliate marketing,” however, is often associated with network marketing or multi-level marketing and therefore many companies prefer to use the term “performance marketing”. Affiliate marketing is the most cost effective sort of marketing there is, and is actually incredibly efficient. For this reason, many companies (especially those that started in the early days of e-commerce) owe a tremendous amount to affiliate marketing (amazon.com is a good example) and it has now become normal for companies to include affiliate marketing in many of their plans. There are three types of compensation methods that are associated with affiliated marketing. The firs...
Read more

How To Podcast Using Wordpress

By Professional Blogger India
Podcasting is the next step up from blogging. While blogging is done by armies of pajama-clad ordinary people, podcasting is done by many of these same people, though less often in pajamas, in front of a digital or audio recorder. Short pieces are recorded, then distributed via RSS 2.0 or Atom to their website, typically a blog site. Listeners and viewers can then download podcasts using podcast clients. A good podcast client (for example, Juice, CastPodder, or iTunes) will allow you to subscribe to the RSS/Atom feed of your favorite podcasters and automatically download the content to a computer or to a portable audio player when new items are available.
Read more