"This week's podcast covers a number of hot topics in digital marketing at the moment," says Graeme Foux, host of the podcast. "Getting three distinct viewpoints from distinguished professionals on things like Facebook privacy, brands being charged to use Twitter and the effects the recession will have on the industry is incredibly beneficial to our listeners. They can gain a better understanding from the combined learning and expertise given by a number of different angles."
Building from these conversation starters, the three experts all take their chance to put forward their views on how the continually changing digital industry will adapt and survive in a tougher economic climate. In addition, a particular emphasis was put on the issue of how social media will be of use to brands as they scrutinize their communications budgets. There is also more light-hearted talk about mobile phones, including a slightly surprising top four uses of the mobile. The podcast concludes with each member of the panel predicting what they think the key trend will be in digital marketing for 2009.
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